Mount Maunganui — A heavy sense of concern continues to hang over Mount Maunganui as authorities confirm that six people remain unaccounted for following Thursday’s landslide at the base of Mauao, one of the region’s most familiar landmarks.
Police confirmed on Friday afternoon that among those still missing are two teenagers, the youngest just 15 years old. The landslide struck Beachside Holiday Park in the early hours of Thursday morning, impacting part of the campground and causing significant disruption to the area where visitors had been staying overnight.
Bay of Plenty Police Superintendent Tim Anderson said search teams are working under extremely challenging conditions, with unstable ground and the ongoing risk of further slips slowing progress. While there have been no positive signs beneath the debris so far, he stressed that authorities have not given up hope.
“We are continuing this operation with care and determination,” Superintendent Anderson said. “The environment remains complex and high-risk, but our focus is on completing the search safely. Our thoughts are with the families who are waiting for news.”
In addition to the six people believed to still be at the site, police are also seeking further information about three international visitors who had previously checked in at the holiday park. Authorities believe these individuals may have already left the area prior to the landslide, but formal inquiries are ongoing to confirm their whereabouts.

“We don’t believe they are here,” Anderson explained, “but it is important we follow every line of inquiry so families can have clarity.”
Search efforts have been slow and methodical, as emergency crews carefully assess the stability of the site before moving equipment or personnel into affected zones. Officials say the volume of earth involved is substantial, requiring constant monitoring to prevent further danger to responders.
Police Commissioner Richard Chambers acknowledged the emotional toll the waiting period is taking on families and the wider community. He said it could take several days before teams are able to safely reach all areas of concern.
“We understand the anxiety people are feeling,” Chambers said. “Everyone wants answers as soon as possible. At the same time, we must proceed cautiously to ensure no additional harm is caused.”
The situation has drawn national attention, with Prime Minister Christopher Luxon describing the event as a “profound tragedy.” The Prime Minister is visiting affected areas to receive briefings from emergency services and to meet with local leaders.
Across the upper North Island, emergency services have remained under pressure in recent days due to widespread severe weather. Between early Tuesday morning and Friday, responders attended more than 300 weather-related incidents across multiple regions, stretching resources and personnel.

As conditions gradually ease elsewhere, specialist teams have been redeployed to support the ongoing efforts at Mount Maunganui. Fire and Emergency New Zealand continues to urge the public to stay away from the area to allow crews the space they need to work safely.
Local authorities have also appealed for patience and respect, reminding the public that speculation and misinformation can add to the distress of families waiting for news.
For now, Mount Maunganui remains quiet, watched closely by experts and emergency teams alike. As the search continues, a community waits together—hoping for answers, standing with those affected, and trusting that every possible effort is being made with care and respect.